花镇升级价值观：不止拥抱变化 要创造变化

jinri，huazhenzhengshigongbushengjihoudequanxinqiyejiazhiguan。

xinbanqiyewenhuazhong，huazhenyiranba“rangtianxiajiatinggengxingfu”zuoweiqiyeshiming；yi“dazaoxingyebiaozhun、yinlingxingyefazhan，chixufazhan99nian”zuoweiqiyeyuanjing；jiang“dixiansiwei、chengxinzhengzhi、chuangzaobianhua、jijijinqu、gongshenggongyi、zhangqizhuyi”quedingweishengjihoudeqiyejiazhiguan。

(huazhenshengjibanqiyewenhua)

huazhenceoxiaozhenxingshuoguo“yigeqiyeyaoxiangzhangwenfazhan，chulewanshandezhidu、liangxingdeshangyemoshi、youjingzhenglidexinchoufulizhiwai，zongyouyixiedongxishibeikehuazaiqiyejiyinli，qianyimohuadiyindaozhewomendejuecehexingdong，zheijiushiqiyejiazhiguan”。

ciqian，xiaozhenxingcengzaineibubiaoshi，zuzhihewenhuajiansheshigongsiweilaifazhandezhongzhongzhizhong。benciqiyewenhuaquanmianshengji，tilianchulaidexindeqiyejiazhiguan，jiangweihuazhenjinyibutuijinzuzhihewenhuajianshediandingjianshijichu。

“rangtianxiajiatinggengxingfu”qiyeshimingyidingjuyoulitaxing

“rangtianxiajiatinggengxingfu”shihuazhenweizhinulideqiyeshiming，zhizaitongguoqingganjiaoyu，changdaoyizhongxiangshande、jijidehunyinlianaiguannian，xiwangnenggouchengwei“hudiechibang”，yindaoshehuiguanzhu“aishang”，guanzhuqingganguanxidezhengxiangweixi，yiqiurangtianxiajiatingdounengbizuotiangengxingfu。

“让天下家庭更幸福”是花镇的经营信念和企业文化财富。

(花镇办公室内景)

打造行业标准、引领行业发展，持续发展99年

juziliaotongji，henduoqiyedeshengmingzhouqibuzusannian，erhuazhendeyuanjingshinenggoudazaoxingyebiaozhun、yinlingxingyefazhan，chixufazhan99nian。ziran，99nianshigexushu，daibiaomeihaodezhangqifazhandeyuanwang。

yijiaqiyeyaozhangqifazhan，jiulibukaijiazhiguandeyindao，huazhenxiwangnengzai“dixiansiwei、chengxinzhengzhi、chuangzaobianhua、jijijinqu、gongshenggongyi、zhangqizhuyi”jiazhiguandeyindaoxia，jixuweiyonghutigonghaodeneirong、chanpinhefuwu，tuidongxingyebiaozhundejianshe，zhubushizhenggexingyegengjiajiankanghua、yangguanghua，qidaoxingyelingtouyangdezuoyong。

充实企业文化内涵提炼“天地人”三维价值观

ruguoshuo，shimingyuanjingzuoweizhinanzhen，zhiyingongsiqianjindefangxiang；neimejiazhiguanjiushixingdonggangling，yinlingqiyezoudegengyuangenghao。huazhenxinde“tiandiren”jiazhiguantixi，jiangchengweihuazhenfazhandezhutuiqi。

【天】——创造变化，积极进取

【tian】，jitianhuaban。buguanshiqiyefazhanhaishixingyefazhan，daoleyidingdejieduan，douhuiyudaowuxingdetianhuaban。youdeqiyejichuanletianhuaban，jiandaoletianhuabanhougengdadetiandi；eryouxiezeshoukunyutianhuabanxia，zhujianshiquhuoli，sangshilejijijinqudejingtou。

huazhenyaoyouzhangyuandefazhan，jiubixujijijinqu。yaojijijinqu，dangranbunengdanyuxianzhuang，buyinggaibeidongdeshiyingbianhua，eryaoxunqiuqiji，zhudongdichuangzaobianhua。

“delukeyoujuhuashuo：zhishigongzuozheyaochengweizijideceo。”meigerendouyaoduizijijianlifeichangqingchuderenzhi，yaozuohaoziwoguanli、ziwofazhan，caikenengqutuporenshengheshiyedeshangxian。ziwoguanlijiuyiweizhejijixingdong，gerenruci，qiyeyeruci。

“jijijinqu，chuangzaobianhua”shituidonghuazhenyilufazhandeneizaidongli。zi2014nianchenglizhijin，huazhendefazhanbingfeiyifanfengshun。tebieshi2018nianzaoyude“heitianeshijian”，keyishuoshi“shengsiyouguan”。ruofeiduiqingganjiaoyuxingyedereai，ruofei“rangtianxiajiatinggengxingfu”deqiyeshimingjili，huazhenjiyoukenenghuiyaozhezai99nianmubiaodeqianbanduan。

danhuazhenbingmeiyoujiucichenmei。mianduitiaozhan，tongguo“fendouzhejihua”“bairixingdong”dengdengjijidecuoshi，zaikunjuzhongxunzhaochulu，jiangkunjuzhuanweibianju，huazhenbujinhuolexialai，haihenkuaishixiansuoyoujingyingshujudezhengmianhua。2019nian，huazhenqixiahuazhenqingganappyonghutupobaiwan。

(huazhenqingganliuliangjuzhendezongyonghuzongliangchaoguoqianwan)

“chuangzaobianhua，jijijinqu”yetixianzaihuazhenyuangongshenshang。

zaihuazhen，zangdongkedelvliyichangdifengfu，lijingqingganzixunshi、gaojiqingganzixunshi、dudaoshi、jinengpeixunjiangshi、fuwuxiaozududao、lengaigongzhonghaozhubiandengduogegangwei，zaimeiyigegangweishangdouyoufeichangliangyandechengji，bingyincichengweichuangzaobianhuadejiazhiguanyuangongdaibiao。

duiyuchuangzaobianhuazangdongkeyouzijidelijie：“guoquderenhejingli，doushiweilechengjiuweilaigenghaodeni。guoqudejingyanbingbushiwuyongde，zhiyaoshizaijidingdafanweineidediedaixingbianhua，bingnenggoubutingdiyoushileijia，ruguotongshinenggouhenxingyundizhaodaoyigewendingdezhichitixi，biruwoyudaohuazhen，neimechuangzaokekongdebianhua，jiushitupopingjing，huajiejinzhongjimudedidejiejing。”

duiyubaihaitunxiangmuchanpinjingliliuqixiulaishuo，congqingganzixunshidaochanpinjingli，jijijinqudagaishikezaiguzilideshiqing。yuanziyifengzhudongfajilengaideyoujian，liuqixiukaiqilebaihaitundexiangmugongjian。conglingkaishi，weiyizhongfeibiaofuwushejiyikuanbiaozhunhuaxingyezhinengxitong，kefulaizigefangmiandezulihetiaozhan，tuidongbaihaitunqingganfuwuxitong1.0shangxianjineice，qudexianzhuchengguo，bangzhuzixunshijiangditousutuikuanlv2/3zuoyou。

【地】——底线思维，诚信正直

【di】，jidixianchuxin。guanzhuyonghuxuqiu、kehudiyishihuazhencongchuanglikaishijiuyizhizaiqiangdiaodelinian，yeshihuazhenchuanglizhichudejiazhiguanzhiyi。danshisuizheshenwa，nihuifaxiankehudiyidehexinluojishiqiyejingyingzheyaochengxinzhengzhi，yaoyoufuwudixian，zheiyangcainengduikehufuze，zhenzhengzuodaokehudiyi。chengxinzhengzhishiyaoqiuwulunshiduiwaifuwuzhong，haishiduineidezuzhiguanxizhong，douyaopinxingduanzheng，yanxingheyi，jinshouzhedixian。

“dixiansiwei，chengxinzhengzhi”shihuazhenqiyewenhuadegenji。

huazhennenggoufazhandaoxingyetoubu，jiushiyinweihuazhenshiyijiayoudixiandegongsi。yinweixingyequefaxianxingfuwubiaozhun，suoyifuwudeyouliegengduoshihouyikaocongyezhezilvzijueyishi，huazhenyouhenduofuwudixiantiaoli，birubukuadazixunfuwuxiaoguo，buguoduchengnuo，bujieshouweichengnianlaifangzhe，bujieshouchufadianbuliangdezixunxuqiudengdeng。suirancongyingshoujiaodulaijiang，zheiyangduode“buxu”huiyingxiangyingshou，danjiuzhangyuanfazhanjiaodulaishuo，jianshoudixiansiwei，jiduiyonghufuze，yeshiduiqiyefuze。

zaihuazhenzixunfuwuduan，huangmengzhuyizhidanfuzhebakongyixiantuanduifuwudixiandezeren。duiyucong2014nianjiujinruhuazhen，huazhenyuanlaojihuajiangdetalaishuo，jinruhuazhenjiubaozheyigexinnian，xiwangkeyibangzhudaogengduojiating，zheishituanduidechuxin。baozhezheiyangdechuxin，zaisikaodaodiyaozujianzenyangdetuandui，zenyangdejiazhiguancaishihuazhentuanduidejiyin。

huangmengzhushuo“jikehuchengnuoshizuikuaichanchuyejidefangshi，danshiwangwangwenchuzheixiewentideyonghudouchuyuhenfuzadeqingganxianzhuangzhong，womenhaishixuyaokeguanfenxitadeqingkuang，gaozhiwomendefuwukeyibangtazuoshenme，jingyingyiduanganqingxuyaoshenme。zaiduanqiyejizengzhangdeliyihejianshoufuwudixianzhijianwomenxuanzeshouzhudixian，yongzhuanyedadongyonghu，erbushiqipiankehu，zaomeng，jitayigehengaodefuwuqiwang，rangtajiaoqian”。

chuleguifanzishen，huazhenyezaijijituijinxingyeguifandejianshe。huazhenqingganxianhouxiangyingbingtuidongqianshuleguangzhoushiqingnianhunlianfuwucujinhuifaqide《hunlianfuwuxingyezilvgongyue》、guangzhouhunyinjiatingzixunzhuanyeweiyuanhuifaqide《hunyinqingganzixunxingyezilvgongyue》。zhenzhengjianshoudixiansiweizheiyihuazhendehexinjiazhiguan，daitoutuidongxingyeguifanhua、yangguanghua。

(youguangdonghunyinjiatingzixunzhuanyeweiyuanhuifaqiqianshude《hunyinqingganzixunxingyezilvgongyue》)

huazhenqingganzixunshiyoulili，cengciqulaojiawendingdegongzuo，zhishenyirencongwulumuqilaidaoguangzhoujiaruhuazhen。youlilicengjingyouyiweilaifangzhe，hezhangfujiehun17nian，yinzhangfuyuyinvxingyanyuyouaimei，zaibuquedingzhangfushifouchuguideqingkuangxia，luonvshiyiqizhixiapaileshipinfangdaowangluopingtaishang，kongsuzhangfuhunyinbuzhong，haizhaolaogongnvtongshiwenguanyulaogongchuguideqingkuang，qijieguoshijiachouwaiyang，laogongchengshougezhongzhize，laogonggentalengzhanzhangda3geyuehoujianchilihun。

gangkaishijieshouyoulilidezixunshi，luonvshijiujuechadaozixundejiazhi，bingtichuxiwangzhangqijieshouzhidao。weileganxiezixunshi，haizhudongtichukeyizaihuazhentuikuan，ranhousixiazhuanzhangjiyoulili，sucheng“feidan”。

youlilishuo“womingquejujuele。”“queshi，ruguojieshouluonvshidetiyi，wokenenghuicongzheicifuwulinadaogengduodeqian，danconggerenchengxinjiaodulaishuo，wosunshidegengduo。erqieweilaifangzhekaolv，yuqiyeqiandingfuwuxieyi，gefangmiandougengyoubaozhang。dangranwohaishihenganxiekehudexinren。”

zhengshiyinweifuwujianshoudixian，huazhendefuwuhezixunshiyeshouhuozhongduoyonghudejijifankui。

(客户赠送的锦旗)

【人】——共生共益，长期主义

【ren】，jixiangguanliyizheguanxi。zheilibaokuohuazhenyukehu、touzizhe、yuangong、shichang、xingyeyijishehui(suozaideshequ)deguanxi。lianghaodeqiyeneiwaiguanxiyidingshigongyingde，shinenggouduineiduiwaitongbutigongjiazhide，erzheigejiazhiyinggaishizhangqide，chijiude，youshengminglide。

huazhenshangxianbujiude“baihaitunxitong”jiushibenzheyuxingyegongshenggongyi、tuidongxingyezhangqifazhandechuzhongershejizhizuode。danghenduoqiyedougushouzhezijidexiaoshichangshi，huazhenyijingtourudaliangrenliwuli，shejileyikuannenggouyouxiaotishengzixunfuwuxiaolv、tigaofuwubiaozhunxiaxiandexingyefuwuxitong。tongguoneice，baihaitunxitongkeyiyouxiaojiangdi2/3tousutuikuanlv。

yeyinweizaijishufangmianbuduantourugongjian，2019nianhuazhenbeipingweiguojiagaoxinjishuqiye。

(huazhenhuopingguojiagaoxinjishuqiye)

hunyinjiatingzixunxingyemianlindelingyigewentishijudaderencaiquekou，weicihuazhenjianlileyeneishougehuopichizhengdezhiyexuexiao。xuexiaoweihunyinjiatingzixunshi、xintaizixunshitigongzhiyepeixun、weicongyezhetigongyuguoneiwailingyuzhuanjiaxuezhejiaoliuxuexidejihui。huazhenzhiyepeixunxuexiaojinengmanzuqiyezishenfazhanderencaixuqiu，younengweixingyemouweilai，weixingyeyingzaoyigezhangyuanfazhandehuanjing。

(《jinhuaxintaixue》zuozhedaiwei·basiyuhuazhenxuexiaoxiaozhangliushuyingheying)

zaihuazhen，zhangsitingshiyiminglaoyuangong，tarenweishizhongjianchizhangqizhuyideyuanzeshitanenggouzhangqibaochiyouxiudeyuanyin。cengkongjianghuazhendailingxiaoguantuandui，yifangmianmohetuandui，yifangmianniuzhuantuanduiyejixiahuadejumian，bingzhangqizhanjuxiaoguantuanduidejiaoyi。yecengyinhuaiyunshengzi，gaibianzhiyeguidao，jiechuxinmeitilingyu，dailingxindetuandui，liyongmeiyitiandesuipianshijianhebaobaorushuihoudeshenyexuexi，zujianxindewenanbianjituandui，bingjiangxinzhanghaofensiconglingyunyingdaojishiwan。

huazhenphpkaifagongchengshiliangqiyaoshanyuyongluojipaichagegeyewubumenyudaodejishuwenti。shenweiphpkaifagongchengshideliangqiyao，bingfeizhibaxiehaodaimazuoweigongzuomubiao，ershisikaoruhetongguojishushouduan，jianhuagegeyewuduankoudecaozuoliucheng，ruheyouhuagebumendeshiyongtiyan，bimianyinjishuyinsuerjiyewukaizhandailaizuai，weiqianxiantigongwendingdejishuzhichi。